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C. David Minifie
Chief Marketing Officer
C. David Minifie is Chief Marketing Officer of ChristianaCare. In this role, he leads the health system’s marketing and communications strategy, including consumer insights, brand stewardship, digital engagement and storytelling. His work helps connect ChristianaCare’s mission with the patients, caregivers and communities it serves.
Minifie joined ChristianaCare in 2026 with more than 20 years of executive leadership experience across health care and consumer-focused organizations.
Before joining ChristianaCare, Minifie held multiple leadership roles at Centene Corporation, including Chief Marketing Officer and Chief Experience Officer. There, he helped expand the organization’s marketing and experience capabilities, led culture integration for major acquisitions and strengthened consumer and provider engagement across a growing national enterprise.
Earlier in his career, Minifie held leadership roles at Procter & Gamble, where he led brand management and growth strategies across several consumer businesses. He also has advised organizations on purpose, positioning and go-to-market strategy, helping leadership teams align culture, brand and performance.
Minifie holds a bachelor’s degree from the United States Naval Academy and served as an officer in the United States Marine Corps. He remains active in advisory and governance roles focused on health, education and community impact.